Will Cook's Blog Posts

What Is The Pulse Of The Palm Springs Area Real Estate Market During The Pandemic

What is the pulse of the Greater Palm Springs Area real estate market during the pandemic? I’m sharing some national news and local data to show how our market is doing amid the health

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What Homeowners Need To Know About The Impending Recession

Yes, the news is grim, but the first step toward operating in a place of calm is to gather perspectives and facts. Today I’m offering both.I’ve been doing some research to better understand how

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How Is The COVID19 Pandemic Affecting Real Estate In The Coachella Valley

Although we’re continuing to help buyers and sellers in the wake of the coronavirus pandemic, we’re also helping people in our community outside of real estate. Here’s a quick update on what

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3 Signs Your Home Is Overpriced

Overpricing is one of the worst mistakes you can make as a home seller. Here are three ways to tell that your price needs to come down.If you’re selling your home, you need to understand that

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What Do The Latest Numbers Say About Our Market

I have your latest real estate market update for January 2020, along with all the key statistics from the Desert Housing Report. What do the numbers tell us? Inventory is lower now than it was at

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5 Tips For Buying In A Sellers Market

Today I’m going to share five tips for how to buy a home in a seller’s market. November 1 had the lowest number of homes for sale in the greater Palm Springs area in recent history. At 3.8

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2019 Fall Market Update

For today’s market update, the first metric I’d like to discuss is our months-of-sales ratio, which gives us our absorption rate. On October 1, the months-of-sales ratio (the level of inventory

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4 Steps You Must Take Before Selling

Before you decide your home is ready to be seen by potential buyers, it’s important to take four key steps before putting it up for sale on the market to ensure it sells for its maximum value:1.-

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3 Reasons To Wait Before Renovating Your New Home

I often recommend that home buyers live in a house for awhile before they undertake large renovation or expansion projects. Now, I’m not talking about basic plumbing or electrical issues that are

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Who Pays For What In A Real Estate Deal

When a buyer submits an offer on a home, one of the steps they must take is to fill out a purchase contract with the help of their agent. Within this contract, they will be able to stipulate

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Palm Springs Area Summer 2019 Real Estate Market Update

First, we’ll look at the months of sales ratio, which gives us our absorption rate. As you can see in the graph at the 0:26 mark in the video above, this ratio is very seasonal, but it’s

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How Far In Advance Of Your Sale Should You Make Home Upgrades

Home sellers are often told to make upgrades to their home before they sell, but when is the right time to get those projects underway if you want to maximize your return on investment? It’s

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7 Mistakes That Will Sabatage Your Home Sale

Here are the seven silly mistakes you need to avoid so that they don’t sabotage your home sale:1. Cords hanging from a wall-mounted TV. 2. An unkempt yard. Curb appeal is a real thing.

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How To Win In A Seller Market

The greater Palm Springs area has been in a seller’s market in most price ranges for some time now, and it’s created frustration among buyers. The good news is, there are just three rules you

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3 Reasons Why Now Is The Time To Sell

Our market has gotten off to an incredible start in 2019 here in the Palm Springs area, and the opportunity for home sellers to sell quickly and for top dollar hasn’t passed yet, but it may soon

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Which Repairs Are Appropriate For A Buyer To Request

Although we’re getting a lot of activity in the market lately, many properties going under contract are moving on to fall out of escrow.In the past few years, home sellers have had the luxury of

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Our First 2019 Palm Springs Area Market Update

What’s the latest news from our Palm Springs market? There are a few metrics we have to look at.The first is our “months of sales” ratio, or our absorption rate. As of March 1 of this year,

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When Is Downsizing Appropriate

Here are four clear signs that suggest it might be time for you to downsize into a smaller home:1. You are approaching retirement. Ever-increasing living expenses, coupled with the fact that

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Greater Palm Springs 2018 Real Estate Market Recap

Today we’ll be taking a quick look at what trends we saw in the Coachella Valley real estate market throughout 2018, and how it compared to the market performance of 2017.In 2017, there was an

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A Quick Holiday Message

 It’s hard to believe that 2018 is almost over! As the holidays are fast approaching, we want to take a moment to wish you and your family a warm and wonderful holiday season. Your trust and

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November 2018 Greater Palm Springs Area Market Update

The first statistic I’d like to share with you is our market’s absorption rate, also called months’ supply of inventory, which defines how many months it would take to sell every home that was

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The Nuances Of Buying A Home In Palm Springs

If you’re thinking of buying a home in the Palm Springs area, you need to be aware of these three nuances:Nuance #1: Location, location, locationPalm Springs is divided into three main areas:

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Top 3 Reasons To Put Your Palm Springs Area Home On The Market This Fall

Our fall market actually presents a number of amazing opportunities for Palm Spring sellers, and today we’ll be highlighting three reasons why putting your property on the market during these

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3 Real Estate Myths In Todays Current Market

Today I want to take a look at the top three myths about our current real estate market:1. We are headed toward another housing bubble. Home prices have appreciated year-over-year for the past

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Palm Springs Area Real Estate Market Update Summer 2018

It is time for another market update. In general, we have continued to be in a strong seller’s market. The months of supply ratio is a figure that measures the balance between supply and demand in

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3 Tips To Become A Successful Vacation Rental Owner

I am coming at you from one of my new listings (a beautiful vacation rental with three bedrooms and two bathrooms) to ask, “How can you be successful with vacation rentals in the Palm Springs?

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An Opportunity For Move Up Buyers

As you saw in my last market update for Palm Springs, the real estate market remains red-hot. Palm Springs has actually surpassed its all-time high in the single-family market.In fact, Zillow

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Palm Springs Area Local Real Estate Market Update May 2018

What’s going on in our local real estate market?In general, we’ve been in a strong seller’s market recently. This can be determined by looking at the “months of supply” ratio, which

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4 Reasons Your Home Insurance Company Will Drop You

There are a number of things that could prompt your insurance company to drop your coverage.  I’ll be going over four common reasons this can happen. Homeowners usually see their payments

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Boost Your Homes Value With These 4 Steps

Every seller wants to get as much money as possible for their home, but few know how to accomplish this. As it turns out, there are four steps you can take to prepare your home to sell for top.

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How To Be A Smart Seller In A Sellers Market

When the market favors sellers, it can be tempting to test your luck with your listing. Today, I’d like to go over what you should do instead.Buying a home? Click here to perform a full home

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Palm Springs Real Estate Market Update February 2018

What are the latest trends of the Palm Springs area market? Buying a home? Click here to perform a full home searchSelling a home? Click here for a FREE Home Price EvaluationAre you-

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4 Ways The New Tax Bill Will Impact The Real Estate Market

The New tax reform will impact the real estate market in four key ways. These changes indicate that now might be the time to start the process if you’re thinking about selling in 2018.I’ve

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4 Key Strategies For Winning Any Bidding War

Right now, our Palm Springs market is seeing a lot of competition among buyers. Today, I’d like to offer some tips on how to win in bidding wars.Buying a home? Click here to perform a full

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7 Tips On How You Can Prepare For Your 2018 Home Search

Today, I’d like to share seven tips you’ll need to keep in mind to buy a home in 2018. 1. Check your credit score. Your credit score is basically a numerical representation of your credit.

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The Latest Market Trends In The Palm Springs Area November 2017

What's Going on in Our Market Today? Our absorption rate, or months of sales, is 4.4. This number is confirming that we are continuing our trend as a seller’s market. This is the.

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What Buyers And Sellers Need To Know About Real Estate Contracts

What does it take to make a real estate contract legal and binding?All offers to purchase real estate should be in writing. An offer doesn’t have any teeth unless it’s in writing, and most

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6 Critical Junctures Where Sellers Can Lose Money

Listing  your home on the market can be a tricky process to navigate. There are six key points where sellers most often lose money during the transaction.1. Not preparing your home to.

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What Is Happening In Our Palm Springs Area Market

With a 3.9-month absorption rate, our market is continuing its trend of favoring sellers. As time passes, the seller’s market we’ve been seeing becomes even stronger.This is the first time we

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Three Big Things Buyers Look For In A Home

You have more controlin pleasing buyers than you may think. Before putting your home on the market, make sure to remember the three things buyers most often look for.Today, I’d like to discuss

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Understanding Property Taxes And Assessments

In addition to your monthly mortgage payment, you also need to consider some other taxes and assessments to get a true picture of what homeownership will look like for you. Each of these

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Adding Real Estate To Your Investment Portfolio

Real estate Investing is an often overlooked, but potentially very attractive, means of diversifying and smoothing out a portfolio.Adding real estate to your investment portfolio is a great idea.

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Should You Put Your Home In A Trust

Should you put your home in a trust? This may seem like a question only pertinent to homeowners advancing in age, but estate planning is a topic all homeowners should seriously consider. Putting

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The Benefits Of Working With One Agent When Buying A Home

When you're looking to buy a home, working with just one agent will be very beneficial to you.You want a single, trusted advisor who truly understands what you're looking for in a home. You'll come

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Contingent Offers Are On The Rise In The Palm Springs Area

Contingent offers are making a comeback. Contingent sale offers are on the rise in Palm Springs. Contingent sale offers occur when a buyer submits an offer on a property that is contingent on

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What You Need To Know About Home Inspections

Whether you’re a buyer hiring someone to inspect a home you want to buy or a seller needing an inspector to look at your home to see if there’s anything that needs to be fixed before you put it

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Real Estate Market Update January 2017 For The Greater Palm Springs Area

Market Update January 2017What's been going on in the greater Palm Springs area real estate market?With 6.3 months of sales, our market is balanced. This is part of a positive trend,,

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Brexit Effect On Mortgage Interest Rates In The USA

At the beginning of the summer, the U.K. voted to leave the European Union. This became known as "Brexit," and it has created a lot of uncertainty and worry for our neighbors across the Atlantic

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Which Way Are Interest Rates Heading In The Next Year

The interest rate you pay on your home mortgage has a direct impact on your monthly payment; The higher the rate, the greater your payment will be. That is why it is important to look at where

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What Do Title Companies Do For You In Your Transaction

Many buyers and sellers have been confused about the role that title companies play in real estate transactions. They have three main duties that are extremely important in protecting you as a

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The Easiest Tips For Staging A Resort Home For Sale

Staging a resort home for sale is incredibly important, especially within Palm Springs, and surrounding areas. If you don’t stage your home before you put it up for sale, you stand to lose

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The Palm Springs Architectural Trends You Need To Know About

Sprawling through Southern California, just two hours outside of L.A. and San Diego, is the city that has been the main source of style inspiration for over fifty years. That style capital is Palm

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4 Easy Ways To Reinvent A Homes Decor In Palm Springs

Nestled within vast expanses of desert, Palm Springs is a city designed for escape. It blends together a fine mixture of old Hollywood with desert modernity.If you live in the area, you know that

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In Real Estate What Is Market Absorption Rate And How Do You Calculate It

What is a market absorption rate and how is it calculated? This is a topic many people in the Palm Springs area have asked me about, so today I want to demystify this helpful statistic. The market

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The 5 Major Selling Points Of Southern California Homes

The property values in various areas of Southern California may have continued to steadily increase over the years, but the homes in the Palm Springs area have continued to remain affordable.

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What Motivates People To Buy Real Estate

There are three main factors that bring people to the market, and we're going to talk about them each today in detail. Here they are:1. LocationIf someone is relocating to the area and wants to buy

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When To Make An Offer On A New Listing

Although buying a home is a major decision, you might miss out on the opportunity to make an offer if you wait too long.It is best to put an offer in as quickly as possible! Make sure you have

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90 Things You Cant Afford To Neglect When Selling In The Palm Springs Area

I If you're planning to sell your home in the Palm Springs Area, I have a list of 90 things that you can’t afford to neglect in order to sell quickly and for top dollar. We have a full

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What To Consider When Buying A Vacation Rental Property In The Palm Springs Area

There are a fewthings that you'll need to consider when purchasing a vacation rental property in the Palm Springs Area:1. Location: This is extremely important in real estate. It's crucial

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What You Need To Know About Indian Leased Land In The Palm Springs Area

 A Little History... In 1876, the Pacific Railroad laid tracks between Los Angeles and Yuma, Arizona. The U.S. government deeded the Agua Caliente tribe 52,000 acres throughout the Coachella

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Palm Springs Area Market Update From Will Cook For October 2015

What's Happening with Palm Springs Area Real Estate?  To learn more, go to ===> http://www.willcookgroup.blogspot.com;

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Palm Springs Earns Spot Among Top 30 US Small Cities

The city of Palm Springs is among the top “30 Best Small Cities in America” for 2014 as compiled by Conde Nast Traveler.Palm Springs secured No. 28, with the website noting the city's "Hollywood

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The Main Reason You Should Not Wait To Buy

The Joint Center for Housing Studies at Harvard University recently released their 2015 State of the Nation’s Housing report. The report concentrated on the challenges renters in this country

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Where Are Real Estate Prices Headed In The Next 5 Years

Today, many real estate conversations center on housing prices and where they may be headed. That is why we like the Home Price Expectation Survey.Every quarter, Pulsenomics surveys a

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Nations Largest Ocean Desalination Plant Slated To Be Activated In 2016 In San Diego

CARLSBAD -- On sunny afternoons, this stretch of beach 35 miles north of San Diego offers a classic So uthern California backdrop: joggers, palm trees and surfers, flanked by waves rolling in and

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JUST LISTED In THE GALLERY In Palm Desert CA

Relax in this spacious, well-appointed home in the new gated community of The Gallery in Palm Desert. The largest model offered, this beautiful home features 4 Bedrooms and 3 Bathrooms with almost

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Leased Solar Panels Can Complicate Or Kill A Home Sale

Real estate industry experts say that solar lease payments are interfering with sales and closings of homes in the state of California due to complications stemming from solar lease payments, such

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ATTENTION INVESTORS Just Reduced 4 Unit Income Property In The Palm Springs Area

Very well maintained 4 plex in Bermuda Dunes, CA, consists of Three 3BR/2Bath  units and One 2BR/2Bath unit with single garages and a pool on well maintained grounds. Plenty of

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President Obama Visits Palm Springs Area Over Presidents Day Weekend

Same Time Next Year?  President Obama makes annual visit to Palm Springs for a little golf and escape from the East Coast Winter weather.  This is the second year in a row that the

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Modernism Week 2015 In Palm Springs Starts February 12

Modernism Week officially kicks off this week in Palm Springs!   From the Sunnylands Tour of the Annenberg Estate (in Rancho Mirage) to Donald Wexler's Twin Palm Springs Homes Tour, check out

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Please Join Us For An Open House Sunday February 8 2015

$698,000 - 3 Windemere Court in Morningside in Rancho Mirage, Open House, Sunday Jan. 25 from 12-3pm -- Click on the Picture below for More Information. $765,000 - 6 Creekside

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Why Is Palm Springs The Epicenter Of Moderism Architecture And Why Should Anyone Care

 To find out more, check out this article in the Coachella Valley Independent,  Modernism Week starts on Feb 12 and runs through Feb 22, 2015 In Palm Springs, CA CLICK HERE to Search

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Please Join Us For Our Open House In Palm Springs Sat Jan 31

Recently Reduced!  1740 Firestone Plaza in The Fairways, Palm Springs.  NOW offered at $179,000.  Please stop by on Saturday, Jan. 31, from 1-3pm to see this amazing value in this;

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Mortgage Rates Still Dropping Hit New Lows

Fixed mortgage rates inched down again for the fourth consecutive week, bringing them to new lows in early 2015.Averaging 3.63%, the 30-year fixed-rate mortgage is at its lowest level

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Just Listed One Of A Kind Home In Morningside In Rancho Mirage

Beautiful one of a kind St. Andrews floor plan was originally the Morningside developer's corporate retreat. Impeccably maintained, this 3034 sq. ft. 3 bedroom, 3 bath freestanding home sits back

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Palm Springs Film Festival

Palm Springs kicks off Awards Season with the Annual Palm Springs Film Festival.  For more information, click here >>>  http://www.usatoday.com/story/life/movies/2015/01/04

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December 2014 Palm Springs Area Market Update

Steady As She Goes.  Prices in Palm Springs are currently higher than in every other city in the Coachella Valley including Rancho Mirage and Indian Wells, which are historically the highest.

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Just Listed In The Fairways In Palm Springs Resort Living At Its Best

This 1455 sq. ft. 3BR/2BA condo represents the best of Resort Living in Palm Springs. Located in popular low density gated community of the Fairways which features 8 pools/spas, 4 tennis courts and

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Investor Alert Just Listed Income Property In Bermuda Dunes Near Palm Springs

Great income producing 4 plex consists of 3-3BR/2BA units and 1-2BR/2BA unit. One unit was recently renovated with all tile flooring, granite counters and stainless appliances. All units have 1 car

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Just Listed Income Property In Warm Sands Neighborhood In Palm Springs

Quaint California Bungalow 4 plex in desirable Warm Sands! 1-2BR/2BA owners unit with FP, granite and washer/dryer hook up; and 3-1BR/1BA units. Common coin operated laundry for 1BR units brings in

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Happy Thanksgiving From Will Cook

We are Very Grateful for our Relationships with Family, Friends, Colleagues and Clients and wish You and Your Family a Very Happy Thanksgiving!   “We can lift ourselves and others as

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Just Listed In Deepwell Estates In Palm Springs

Stone and glass accent Western Mountain views in this very private 3BR/4BA Deepwell Estates home. The Great Room features a Soaring Vaulted ceiling, Walls of glass (w/automated blinds), FP, and

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Just Listed In Morningside In Rancho Mirage

Beautifully maintained freestanding home in Morningside, this 3229 sq. ft. Turnberry model features 3 Bedrooms and 4 Baths (2 Master Baths). Spacious entry hall takes you to the large Living Room

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